Keynote Speaker. Author. Workplace Culture Transformation Expert
Abi Adamson is a dynamic keynote speaker, TEDx speaker, and workplace culture transformation expert who partners with forward-thinking organizations worldwide to build cultures where people genuinely thrive.
"We bloom together or we wilt alone"™
Abi Adamson, Founder of The Culture Partnership and creator of the SERN™ Framework, is recognised as one of the UK's Top Workplace Culture Experts (Favikon, #6) and a Thought Leader on LinkedIn by The New York Times. In 2025, Abi delivered her first TEDx talk, "Who Owns Culture?", and her debut book "Culture Blooming: Nurturing Workplaces Where People Grow" launches August 2026 with Berrett-Koehler Publishers.
Having partnered with hundreds of organizations globally, including Spotify, Sony Music, Match Group, Wise, SoHo House, Papier, and The Orchard, Abi equips leaders with practical tools to navigate the challenging conversations that drive real cultural change. Her work has been featured in Forbes, The Metro, Raconteur, and People Management.
How Abi works with organizations
Keynote Speaking: Powerful talks that shift perspectives, spark conversation, and give audiences the tools to create cultures where people thrive.
Workshops & Facilitation: Interactive sessions tailored to your organization's specific culture challenges, creating space for the conversations that lead to lasting change.
Fireside Chats & Panels: Candid, thought-provoking conversations that get to the heart of what's really happening in your culture.
Box 4: Coaching & Consulting: Strategic partnership for leaders ready to transform their organizational culture from the inside out, with practical strategies that drive sustainable, people-centred growth.
Abi's journey began with a simple belief: everyone deserves to thrive at work, not just survive.
Abi Adamson delivers dynamic sessions that inspire audiences to rethink workplace culture and take meaningful action. Her presentations provide practical strategies and tools that help organizations navigate complex culture challenges with confidence. Whether facilitating discussions on psychological safety, belonging, or leadership, Abi approaches every topic with empathy, education, and empowerment. Her expertise has been sought by organizations including Google, Spotify, Wise, Match Group, and SoHo House.
What sets Abi apart is her ability to bring people in rather than call them out, often with a laugh that breaks down walls faster than any corporate framework ever could. She creates spaces where leaders feel safe enough to be honest, challenged enough to grow, and equipped enough to take action. From intimate leadership roundtables to stages of thousands, Abi meets every audience where they are and takes them somewhere transformational, proving that the most powerful conversations can also be the most enjoyable.
Having worked across the UK, Europe, and the US with organizations of all sizes, Abi brings a global perspective to workplace culture that resonates across borders, industries, and seniority levels. Her sessions are known for being equal parts thought-provoking and practical, leaving audiences not just inspired, but genuinely ready to do things differently.
Beyond the stage, Abi's voice reaches millions. Her LinkedIn posts regularly surpass 2 million views, sparking the kind of honest, uncomfortable, and necessary conversations about workplace culture that most people are afraid to start. For deeper insights, her Substack newsletter "Culture Blooming" delivers weekly think pieces on culture, belonging, leadership, and what it really takes to build workplaces that work for everyone. Subscribe at > CULTURE BLOOMING 🌸
Why Abi?
- Lived Experience Meets Deep Expertise Abi doesn't just study workplace culture; she's lived it across continents, industries, and identities. Lagos-born, London-bred, and New York-living, she understands firsthand what it means to navigate spaces not built for you. She uses that knowledge to help organizations build ones that are.
- She Makes the Tough Conversations Actually Work Many consultants tiptoe around hard truths. Abi doesn't. She specialises in leading conversations that are genuinely transformative, ones that push past performative allyship and lead to real, sustainable change.
- She Won’t Do the Work For You. She Will Make Sure You Succeed. Cultural transformation isn't a box to tick; it's a shift that requires partnership. Abi doesn't swoop in, hand you a report, and leave you to figure it out. She partners with organizations to build people-centred, thriving environments where everyone feels valued, developed, and empowered.
- Proven Impact with Industry Giants Organizations like Google, Spotify, and Sony Music don't bring Abi in for a feel-good session. They bring her in for results. Whether it's fostering true belonging or guiding leaders through the messy middle of culture change, she delivers. Every time.
- Culture, Belonging, and Psychological Safety Are The Real Game Changers. Too many organizations are still stuck on numbers. Abi goes deeper. She helps organizations move beyond representation to create cultures where people don't just exist, they flourish.
If you want surface-level, checkbox-style consulting, Abi's not your gal. If you're ready for real, lasting change? Let's talk.
